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Heineken decided to set up a “departure roulette” at New York Kennedy’s JFK Airport. Basically, passengers were randomly asked if they could drop their current travel plans and travel to a more adventurous destination. If they said yes, they would push a button and win a free trip to a random... Heineken | Departure Roulette | Bookmark Travel
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‘Departure Roulette,’ a Viral Hit - theheinekencompany.com Heineken USA’s ‘Departure Roulette’ experiment, linked to Heineken® Voyage, has become a global viral hit. The innovative social experiment tested whether travellers at JFK airport were daring enough to push a button and immediately switch destination. On YouTube alone, the video has over 2 million views. Heineken - "Departure Roulette" - adforum.com Ambient Departure Roulette for Heineken by Wieden + Kennedy. Edition United States United States France ... Case Studies Socially Responsible More . Heineken - "Departure Roulette" Wieden + Kennedy Wieden + Kennedy ... Heineken - "Departure Roulette En Route" - adforum.com Ambient Departure Roulette En Route for Heineken by Wieden + Kennedy. Edition United States United States France ... Case Studies Socially Responsible More . Heineken - "Departure Roulette En Route" Wieden + Kennedy ... Heineken Departure Roulette En Route - ertlighting.com
Heineken departure roulette case study | Fantastic Game… Case Studies; Benchmarks Heineken USA’s ‘Departure Roulette’ experiment, The ‘ Departure Roulette’ experiment captured people’s imagination. Jun 20, · HEINEKEN THE DILEMMA case study Heineken - Instagram Case Study - Duration: Heineken Departure Roulette YouTube... Heineken Asks Travelers at JFK to Drop Everything, Fly to… Watch what happens when Heineken asked travelers at JFK to take a leap of faith and change their flight destination with the " departure roulette" board.For most travelers, the answer seems to be no. In its latest marketing stunt, Heineken asked travelers in JFK's terminal 8 to take a leap of faith and... DDB Public Relations on Twitter: "Airport departure … Airport departure roulette by @heineken. Well done activation, well made video case study http://bit.ly/1aNbMSI #PR. Heineken: The Airport Departure Roulette Game